Other facts

Clothing/retail

50% spend more than $50 on clothing per month

overall average monthly spend is $76

80% purchase one or more books per month

overall average purchase 3 books/month

dvds

70% rent or buy more than one DVD per month

overall average purchase 3 DVDS/month

games

43% own a play station

32% own a Nintendo syste,

20% own an Xbox

electronics

90% own a television

30% own a dvr

77% own a digital camera

92% own a DVD player

88% own a stereo system

92% own a personal computer

Movies

44% attend weekly

65% attend monthly

78% attend once every 3 months

transportation

65% own a car or truck