Yahoo Music ranks No Cover Magazine's event with Living Things (Jive/Zomba Recordings) as 1 of the top 5 events during SXSW!!!
Partying Like It's 2006 At South By Southwest
Living Things - Thursday 3/16, No Cover Magazine Party
Admittedly, some lookie-loos may have been lured here to the Drink (a garishly mirror-paneled, main-drag sports bar) for the free Rock Star energy drinks. But it's the set by glammy, greasy St. Louis rabblerousers Living Things that provides the ultimate adrenaline rush. Looking like the eyeliner-caked lovechild of Marc Bolan and J.R. Ewing in a puffed-sleeved, snow-white cowboy suit, singer Lillian Berlin and his band of equally fantastically monikered brothers (Bosh and Eve) completely shake, rattle, and roll the joint with their ass-kicking, groupie-shagging, paint-peeling rawk 'n' soul. Hurtling himself off the stage and into the adoring audience during Motor City-style ball-busters like "Bombs Below," Lillian square dances with willing Texans, demands cocktails from random patrons loitering at the bar (who readily comply), and encourages fans to literally claw the white Western wear off his sweat-slicked, Iggy-skinny body. Thanks No Cover Magazine…Now that's a party!
The California Music Fest, was a premiere independent music event, a reasonably priced summer festival that provided an overwhelmingly positive, comfortable, and fun experience for both attendees and musicians. The two-day, festival featured more than 200 artists across the downtown Ventura 12 music venues, 2- main stage stages, including Unwritten Law, Dj Homicide, Boy Hits Car, Kid Frost, Blackbyrd McKnight, Lil Uno, B-Side Players.
The Golden State’s music, surf and art will be spotlighted during the California Music Fest in Ventura, a two-day showcase of more than 100 bands, plus a Triple Crown Surf Contest and a giant canvas that artists will paint on while listening to music.
“We combine Californians’ love for surf and art,” continued Rasmussen, a Ventura resident who runs a nationally distributed music and sports lifestyle magazine called No Cover, which he started more than a decade ago. “Who knows? You may find you like a different type of music that you never thought you would.”
Acts slated to perform include Unwritten Law, Boy Hits Car, JetStream, The Muddflaps featuring Gretchen Bonaduce and Chris Doohan, Blackbyrd McNight, SexTapes featuring Chris Pitman of Guns N’ Roses, B-Side Players and Kid Frost.
Also, “artists from all over California will be painting a giant canvas wall to music,” Rasmussen said. “We will also have a military salute and pay respect to our military with a color guard flag ceremony and our national anthem played on electric guitar.”
The festival will kick off the Fourth of July weekend today with the surf contest at 7 a.m. and concerts starting at 3 p.m. www.camusicfest.com - Ventura Star
"No Cover is the only publication that goes for both music and action sports. It’s a niche they are carving offering up, an alternative advertising medium to those independent advertisers who can't afford Transworld but who can afford No Cover. –San Diego Reader