lifestyles

53% OF OUR READERS ARE MUSICIANS

86% OWN AN MP3 PLAYER

70% CONSIDER US THEIR PRIMARY MUSIC REFERENCE

Purchase music

4% daily

36% weekly

77% monthly

Listening habits ranked by preference

Mp3’s

CD’s

Vinyl

File sharing

Top sources for music purchases ranked by preference

1.      Independent music store

2.      digital downloads/online retailers

3.      at concerts

4.      chain stores

5.      directly form the label